Other things you can do

Marketing Strategies for a Business in a Small Town

Telling customers about your business and to keep them coming back to you, in a small town is challenging, but offers a fantastic opportunity to connect with the local area. You should formulate a Marketing Strategy that speaks to your target audience, you can start by using the tips below and customise it to suit your individual situation.

 

  1. Word of Mouth

Word of mouth was and still is an effective way for people to pass on their suggestions, recommendations and complaints to their friends and neighbours.  

Networking with local people and business owners to promote your company and encourage them to invest in you as a person, is a wonderful way to get your business noticed in your new neighbourhood.

  1. Events

A terrific way to get to know the locals and do good at the same time, is to sponsor a local community gathering such as a sporting event, or you can even host your own event to promote your business.

  1. Local Press

Use the local radio and press to help you promote your event.   Tell them your story so they can help you spread the word.

  1. Freebie Marketing

You can offer a discount on your product or service and ask for feedback in return.  Expanding your customer base and getting people to offer you a genuine critique of your product/service can be invaluable to you.

  1. Go Online

Getting an online presence can be critical and depending on your business, you may not need a website, but you certainly need to register on Google and Bing using the keywords that you anticipate that your customers will use to find your product or service.  Facebook and other social media channels are great to stay in contact with your targeted audience and to monitor online customer reviews, try to respond as quickly as possible, this demonstrates that you care about what your customers are thinking.

Not Impossible

Starting and setting up a business in a small town with little or no money, makes it harder to do, but not impossible.

You will need to be creative and do a lot of the ground work yourself, but this can be rewarding and fun.  The opportunity to put your entrepreneurial skills to the test and avoid expensive advisers and bookkeepers and doing it yourself, will empower you to know what to expect from your advisors when you are in a strong financial position to pay for expert advice.  See below for our top 3 tips, to help you get started.

 

 

  • Online presence

 

Registering your website domain is a worthwhile investment, but always shop around, to find the best deals available.

You have several options available when building an online presence.  Either learn how to build a website yourself, use WordPress, buy a cheap template, or use a DIY website service such as GoDaddy, that includes email and web hosting to save money and promote your brand, product or service, price averages from £15 – £20 a month.

You can also open a shop on Amazon and eBay, which is quick and easy to do and can help you to promote your business and direct some of the traffic to your website, if you have one.

 

 

  • Get Creative with your money

 

You do not need to add recruitment consultants to help you build your team.  Use your connections and network, word-of-mouth recommendations, social media, and job boards such as Indeed and start-up jobs.

Avoid expensive office space and allow workers to work remotely. You can stay in contact with team members and monitor projects, using Google Docs, Slack and Trello. You can also hot desk, as and when you need it, for meetings, presentations, and demonstrations etc.

 

 

  • Social Media

 

Social media sites such as Facebook and Instagram to Pinterest and Twitter is a fantastic way to attract potential customers, interact with existing ones, while gaining valuable market research and feedback.

 

You are now an entrepreneur and if you can build a profitable business, with little or no money, then you know you are on a winner. Join us for online marketing in the next Blog, see you then!

Building those companies

Now you have made the choice to open a business in a small Town.  The next step is to choose your business type, for your convenience, you will find a few listed below.  Before you choose your business type, do some basic research to ensure the locals will not take offence or avoid your chosen product or service.

Pet Grooming service

A Pet grooming service and a combined pet store is an ideal business for a small City or Town. Owners would be able to purchase food, toys, and clothing for their pets. For an additional cost, you can have an on-site service, where you can visit customers and their pets in their home to carry out pet grooming services while you drop off pet supplies.

Tutoring Service

If you have previous tutoring or teaching experience and/or specialist knowledge, you can offer your services to pupils, alternatively you can hire tutors to help with subjects that you are lacking knowledge and skills in.

Hair & Nail Salon/Barber Shop

You could open a unisex hair salon or for an additional cost and to save business rates and charges, you could offer to drive over to your neighbours’ house and do the whole family’s hair, without them having to leave their home. Adding nail and makeup services, can also help you to boost your earnings.

Lawn and Gardening Service

Grass is abundant within small towns and people need lawn and gardening services to keep them in check, providing an excellent business opportunity for you.  If you can keep your customers happy, they will evolve into repeat and loyal customers, coming back each season.

You can expand your services to include fertilized and treated for weeds and bugs, as well as lawn and shrubbery care.

Clothing Boutique

If you are handy with a sewing machine, then maybe you can offer a tailored clothing service, where you can visit clients to take measurements and create unique

Bed and Breakfast

If you have spare rooms in your home, you could rent them out either long term, or as a Bed and Breakfast.

Thank you for reading this blog, hopefully, you will start to think about the different ways you can make money, while living in a small town or City.

 

A blog about building companies in small towns

There is a myriad of reasons that people may develop a yearning for small-town life, such as the traffic, crime, noise, overcrowding, or the relentless rat race of living in the big City. Whatever the reason, you need to prepare for the move by planning for the change of lifestyle.

Although salaries are higher, property prices and the general cost of living are a lot higher in big towns and cities.  One advantage to this could be in the sale price of your existing property and the upsizing of your new home.

If you can, have a job lined up before you take the plunge, as getting a new Job in a small village could be challenging and you may have to travel to another city for employment opportunities. Alternatively, you could run your own business, but you need to ensure that you have access to the internet, where you are located.  

Some of the benefits of raising kids outside the big city, is the freedom to run around and explore nature in a cleaner, calmer, and friendlier environment. Schools in smaller cities and Towns, usually have less violence and better discipline.

Accessing a plumber, electrician, carpenter, etc. may take longer if there is a limited number of these services, better to be prepared for an emergency, by learning the basic knowledge to get your electricity and water supply back up and running, as soon as possible.

The biggest shock initial shock would be to realise that you cannot go to a local supermarket.  However, you can use this as a challenge and change your dietary habits for the better.

Making new friends will be easier, since people in the smaller towns and villages tend to be friendly and helpful.

Thanks for reading and Good luck in your planned move.