Small town events

Putting on a Small-Town Event

Putting on an event to promote your business can be a fun way for local people to get to know you and your business in a small town. What do you hope to gain from putting on the event? Are you looking to raise awareness for your business? Want to raise money for a local cause? Bring the community together to celebrate a national event? Create a lasting legacy, or put on a fun day?

Budgeting

Creating a budget is essential if you want to keep a track of your financial incomings and outgoings.   Make a reasonable plan for unexpected expenses. If you are going to charge for entrance fees, rides, and food etc, this will help you keep a measure of when you expect to break even. When you are being limited financially, try to ensure that the customers experience has not been affected by the lack of money or resources available.

Teamwork makes the Dreamwork

Before you get a team together you need to establish the role and responsibilities that each team member has a duty to carry out. You also need to know the size and the structure which will vary depending on the event taking place. Establish a team leader that will report back to the event Director.

Promotion

To get people to buy a ticket, attend or volunteer, you need to know let them know what is happening. Place an advisement in your local shop, pub or other local community hub and of course you can use word of mouth.

Have you got the right licenses?

If you intend to play music, or you intend to consume food or drink, you need to check with your local council to see if you are breaking any laws.  

Event Insurance

Get advice from the Association of British Insurers for cover.

Be respectful of the locals!

To keep the peace and your local standing in the community, encourage people to offer any objections before the event takes place and be understanding to their objections.  Ask event goers to take responsibility for themselves, their children, and the local community.

Putting on a local event to promote your business is challenging but fun.  Make sure you do not alienate and damage your reputation with the locals. Antagonising the community can be negative and detrimental to your future success.

Other things you can do

Marketing Strategies for a Business in a Small Town

Telling customers about your business and to keep them coming back to you, in a small town is challenging, but offers a fantastic opportunity to connect with the local area. You should formulate a Marketing Strategy that speaks to your target audience, you can start by using the tips below and customise it to suit your individual situation.

 

  1. Word of Mouth

Word of mouth was and still is an effective way for people to pass on their suggestions, recommendations and complaints to their friends and neighbours.  

Networking with local people and business owners to promote your company and encourage them to invest in you as a person, is a wonderful way to get your business noticed in your new neighbourhood.

  1. Events

A terrific way to get to know the locals and do good at the same time, is to sponsor a local community gathering such as a sporting event, or you can even host your own event to promote your business.

  1. Local Press

Use the local radio and press to help you promote your event.   Tell them your story so they can help you spread the word.

  1. Freebie Marketing

You can offer a discount on your product or service and ask for feedback in return.  Expanding your customer base and getting people to offer you a genuine critique of your product/service can be invaluable to you.

  1. Go Online

Getting an online presence can be critical and depending on your business, you may not need a website, but you certainly need to register on Google and Bing using the keywords that you anticipate that your customers will use to find your product or service.  Facebook and other social media channels are great to stay in contact with your targeted audience and to monitor online customer reviews, try to respond as quickly as possible, this demonstrates that you care about what your customers are thinking.

Not Impossible

Starting and setting up a business in a small town with little or no money, makes it harder to do, but not impossible.

You will need to be creative and do a lot of the ground work yourself, but this can be rewarding and fun.  The opportunity to put your entrepreneurial skills to the test and avoid expensive advisers and bookkeepers and doing it yourself, will empower you to know what to expect from your advisors when you are in a strong financial position to pay for expert advice.  See below for our top 3 tips, to help you get started.

 

 

  • Online presence

 

Registering your website domain is a worthwhile investment, but always shop around, to find the best deals available.

You have several options available when building an online presence.  Either learn how to build a website yourself, use WordPress, buy a cheap template, or use a DIY website service such as GoDaddy, that includes email and web hosting to save money and promote your brand, product or service, price averages from £15 – £20 a month.

You can also open a shop on Amazon and eBay, which is quick and easy to do and can help you to promote your business and direct some of the traffic to your website, if you have one.

 

 

  • Get Creative with your money

 

You do not need to add recruitment consultants to help you build your team.  Use your connections and network, word-of-mouth recommendations, social media, and job boards such as Indeed and start-up jobs.

Avoid expensive office space and allow workers to work remotely. You can stay in contact with team members and monitor projects, using Google Docs, Slack and Trello. You can also hot desk, as and when you need it, for meetings, presentations, and demonstrations etc.

 

 

  • Social Media

 

Social media sites such as Facebook and Instagram to Pinterest and Twitter is a fantastic way to attract potential customers, interact with existing ones, while gaining valuable market research and feedback.

 

You are now an entrepreneur and if you can build a profitable business, with little or no money, then you know you are on a winner. Join us for online marketing in the next Blog, see you then!